The 2021 Edition of ERA’s yearbook will have just landed on all of its member’s desks, or maybe in their letterbox as most office personnel are still working from home. This year the yearbook has undergone a makeover to breathe new life into the annual round-up of entertainment facts and figures. Including a new bold cover design featuring the current year in large numerals, the ERA logo and one main colour from the ERA palette that will change each consecutive year.
To finish and make it feel special we used a soft touch velvet matt lamination that looks and feels great to hold. Simplified statistic sections and newly designed pages throughout. It’s the biggest issue we have ever done, over 100 pages full of information, infographics relating to all things Music, Video and Gaming within the retail sector throughout the last year.
Whilst 2020 was a year most of us would rather forget, that’s not the case for all of the entertainment sector. In fact, streaming was up 18% as people stayed home because of lockdown and the furlough scheme. Against a backdrop of shuttered high streets up and down the UK, consumers increasingly turned to home entertainment with the music, video and gaming sectors making significant gains over the previous year.
I have been designing ERA’s yearbooks since 2001 alongside the majority of their marketing collateral including their logo/branding and digital brand guidelines. Some of the other projects I regularly work on include the UK National Album Day and UK Record Store Day which are all nationwide events. These projects involved designing/updating logos and graphics, posters and large format artwork for events including vinyl banners, billboards, exhibition boards and social media. I have also created digital images and PowerPoint presentations for the yearly ERA AGM.